Top 10 CRM Software Solutions for Small Businesses in 2023

Customer relationship management (CRM) software is a set of intricate, data-driven and connected software solutions. With the help of cloud –based and centralized CRM service, companies can effectively store, track and manage information and data related to customers.

No matter if it’s a small or large scale enterprise, CRM integration helps keep record of current and potential customers. Not only customer data, this data includes company websites, social media posts, purchase histories, and service and support tickets.

Some of the key features of a CRM system include accessing customer data, marketing and salesforce automation, human resource management, analytics, artificial intelligence, project management and software integration.

Best CRM software for small business

Top CRM systems further integrate helpful and essential business tools. These include chat, document sharing, creating consolidated profiles to be shared with concerned teams. This is how a centralized and cloud-based CRM system enables seamless workflow, improves administrative tasks as well as offers actionable insights; a definite key to business success.

Not having an integrated, cloud-based CRM can directly impact business growth and revenue. Why? Because you will probably miss major leads as your customer’s data is not being optimized or used in an effective way. Lack of automation and integration makes it difficult to collect and optimize real-time data, slows down marketing campaigns and impacts customer services.

In order to meet the market’s demand, to improve customer service relationships, enhance customer retention and to ensure business growth, CRM software is an ideal solution.

Here are top 10 CRM systems for small business in 2023:


One of the top-listed and ranked under “Forbes Cloud 100”, pipedrive is an excellent customer relationship management tool. With over 100,000+ customers and excellent services in 179 countries, pipedrive offers excellent CRM services with excellent features. Some of the key features include salesforce automation, email marketing, desktop integration, product and price management, customer contract management, reporting, dashboard, forecasting, analytics and much more.

Zoho CRM

Zoho CRM is one of the best CRM for small businesses. This cloud based CRM system offers a range of useful features such as task management, team collaboration, artificial intelligence AI, marketing and sales automation, insights and much more. In addition to these, Zoho offers developer tools such as REST API, and allows effortless integration of Google Drive, DocuSign, Mailchimp, LinkedIn and so on. With a global network of over 150,000 businesses spanning in 180 countries, Zoho fits your business demands, ensuring maximum efficiency quite effortlessly.

According to Forbes advisor, is best for teams. The cloud based management software was launched in 2014 and comes handy when it comes to managing sales pipeline, lead and contact management, tracking and analyzing marketing campaigns, customers onboarding and so on.


Another leading name among top CRM systems is Salesforce. Some of the key features of this cloud based system include ecommerce integration, team collaboration, work order management, ticket tracking, dashboard, order management, document sharing, API, sales forecast and much more. Having a range of features is undoubtedly useful. However, the same thing can be problematic sometimes. Especially for new users who are not much aware of this CRM software.


This cloud-based CRM offers excellent features useful for any B2B as well as B2C business. The key features include outbound and inbound marketing, sales management and automation, accessing data for customer relations management, email tracking, lead and contact management and so on. With the help of a visual dashboard, one can analyze and track sales. Hubspot CRM integrates other marketing tools such as HubSpot Marketing Hub and Sales Hub. Another feature is third party integration. For instance, Salesforce, Zoho, Sugar CRM and others.  


This SaaS-based CRM (software as a service) has more than 1.5 million customers around the globe. Insightly helps to create strong customer relationships while making sure seamless workflow, project management, team collaboration, reporting, call management, marketing alignment and sales management. The CRM mobile app makes it easy to access and share info and updates.

Zendesk Sell

Zendesk sell is another trusted and award-winning CRM software with over 200k+ satisfied customers. This CRM is designed to boost sales and revenue while building strong customer relationships and enhanced customer retention. With a cloud-based CRM solution, it saves time and extensive admin work. With 175+ excellent features, Zendesk offers a centralized interface for unified business communication while keeping record of real-time data and business insights.


Oracle E-Business Suite is a cloud-based suite that also offers an on-site CRM system. The system helps with sales force automation, sales and channel management, marketing and resource management to ensure a seamless workflow and optimized collection of data.


Freshsales (previously known as Freshworks) offers a unified and integrated system for enhanced customer engagement. With freshsales CRM, it gets easy to have a unified view of contacts. It also enables automation of marketing campaigns, decision making based on the gathered data and much more. In addition, automation of the sales process saves time and boosts the focus of the sales team. The Freddy AI feature offers analysis and insight into best deals and also offers sales forecasting.


SugarCRM is one of the best CRM for small businesses. Key features and benefits include effortless sales-force automation, customer support, team collaborations, social CRM, advanced reporting and so on. With cloud based crm, you get the chance to have a quick glance over sales statistics, potentials, target and history.

CRMs for small business – what to expect in 2023

CRM service is undoubtedly among the fastest growing industries. The revenue is expected to reach $80 billion by 2025. By the year 2027, this industry is expected to reach USD $114.4 billion. With the technological advancements in recent years, CRM software companies offer more elaborate, sophisticated and comprehensive features and services. Additionally, with the artificial intelligence (AI feature) it becomes easy to optimize workflow. 

Ease of access, real time data and personalized solutions are key features because of which more and more businesses are shifting to cloud-based CRM solutions. About 81% of users access CRM through different devices. Data reported by Stellaxius suggest by 2019, just 12% of businesses were using CRM services compared to 87% now. Recent study reveals that 91% of businesses having more than 11 employees, use CRM service. Year 2023 is again the year of customers and businesses are now starting to recognize the value of CRMs for enhanced sales and better customer relationships.


  • What are the top CRM trends for 2023?

Among the most popular CRM trends for 2023 are artificial intelligence, IoT integration, mobile and social CRM, automation improvements and conversational Ul.

  • What is the most commonly used CRM software right now?

Pipedrive, salesforce, zoho, hubspot CRMs are among the most trusted and reliable CRM software.

  • What is the easiest CRM to use for a small business?

According to Forbes, Zoho CRM is the most reliable and easiest to use CRM for small businesses and startups.

  • How do I choose a CRM software?

CRM is equally useful for startups as well as already established businesses. In order to choose the best CRM solution, first identify your needs, your budget, the required features and so on. Moreover, do a detailed analysis of pricing and features being offered. Make sure to choose services having ideal features while keeping affordability.

  • What is the best low cost CRM?

Every CRM solution comes with unique specification. CRM software such as pipedrive, salesforce, zoho and others offer numerous features at affordable plans, so you can choose as per your requirements.

Have any questions?

Not found the answers?

Please contact us in any convenient way, and we will help you.

03333 055 888

Speak to an expert
Call us for free

[email protected]

99% Of issues resolved in less than a hour


Friendly, efficient chat operators are always on standby